Our Mission

We grow brands.

We accelerate the growth of consumer brands in three ways

• we bring strategy and operational management experience through our senior leadership team
• we bring top class strategic partners who can accelerate retail expansion, distribution, production
• we inject smart capital for expansion through our network of experienced investment partners

To accelerate brand growth, we will chose the right mix of active advisory services, investment injection and full time or interim management in the brands or companies with which we engage.

We will invest significant resources in each project and target only such projects that we believe can generate big upside. We therefore have to be selective in the engagements and limit the projects that we pursue to a few.

To find the brand that we truly believe in, we screen companies and brands, involving industry experts, finance partners and strategic partners. This is essential, because we are entrepreneurs and are committed to the success of the projects in which we engage. We are invested in what we do and we are also active management partners in our projects. We think long term in our engagements and do not target a short term exit.

We are brand growth entrepreneurs.